Five influential artists from all over the world would come up with their own abstract stories based on their experiences in Las Vegas, in combination with their own diverse styles. Then, we would storyboard and produce the five unique animations, curating a piece that combined the key themes of Las Vegas along with the signature styles of each artist. All five artists had never worked with VR before, making it an exciting and challenging venture for everyone.

From ideation to delivery, the project took over a year to complete, and half of that time was spent with animation production and testing. We were able to partner with a hardware company to provide headsets and 2,000 mobile devices to create a completely mobile, wire-free experience. The project launched in Miami, and then was made available on social media channels like Facebook and YouTube, as well as on a curated Vegas VR app.

During the four-day activation at Miami Art Week, there were 11,837 total views in the VR headsets, and 23,662 minutes were spent viewing the five two-minute experiences. Aside from the numbers, the overall tone from those who experienced the creative was positive ? many of them shared that they loved the experiences, watched several times, and left with a different view of Las Vegas. Another common reaction was the freedom that the headsets provided.