In our busy lives we need to multitask to sustain all our relationships – work, family, friends, hobbies and sports. To promote Nokia's five new Bluetooth headsets, we created a plaza as a global visual metaphor for our busy lives and formed it into a circular ‘planet’ that has no beginning and no end to represent non-stop living. At a click the planet transforms seamlessly into the piazza where five characters, each representing a target group, use the promoted products as a natural part of their lives. Our focus is on human interaction and multi-tasking with very human technology.