IT’S WHAT MEDIA HAS BECOMEFive first-ever “media firsts” online executions that pushed and broke boundaries:Created new space on Yahoo Mail Beta where none was available. A global first!Takeover of Yahoo Homepage which “disappears” into the phone’s screen. First in Asia-Pacific.Street Directory: Searched address captured in a map inside the phone’s screen.Windows Live Messenger video banner expands to play TVC every time a user mouses over it.Habbo Hotel “Pixel Perfect Contest” asking residents to build a room inspired by the Nokia N95, the room of the future!Amplification of presence on high reach media through: Transforming traditional formats via creative integrated promotions for hit show “Heroes” featuring the phone’s video capabilities.Created vignettes on BBC that juxtaposed the evolution of computing to incorporate N95 as the next stage in the all mobile, all encompassing computing evolution.

First ever executions that delivered results and revolutionized media:Nokia N95 exceeded projected sales in the months of campaign. (Source: Nokia) Increased awareness, +40% on " an all-in-one device", (Source: Brand Tracking Wave 5).

Over 2.3M people exposed online and over 400,000 click-throughs from excited users.