Cannes Lions
MAB BERLIN, Berlin / BMW / 2008
Overview
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Description
All of Germany should know that the new BMW 1-Series Coupé will be launched on the market. A vehicle with everything in it that a BMW stands for. Condensed on 4.36 m.We don't want to explain what this car can do. We want people to feel what it means to drive it: how it feels to experience driving pleasure in its most intensive form. Condensed in this intensive automobile. The new BMW 1-Series Coupé. Condensed 1ntensity.
Execution
All of Germany experiences Condensed 1ntensity. Therefore we condensed every city to its essence. Berlin became Brln. Hamburg became Hmbrg
Outcome
None
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