'Best sales' doesn't necessarily mean 'Best company'. Being the best company is possible only if customers, the community, the environment, and the company are in harmony. Hyundai has continued to engage in environmental management activities, such as development of environmentally friendly technologies and clean production, in order to address environmental issues.In addition, Hyundai is striving to fulfil obligations as a responsible enterprise as good 'citizens' through social contributions to the communities we serve. Such a paradigm shift is possible because we are Hyundai. Hyundai seeks innovation with global vision, challenges itself to embrace new company values.

Our concept is 'Modern Premium'. Hyundai says can be shared to everyone. Hyundai wants everyone to enjoy the 'premium'. It's 'Modern Premium'. This is a part of Hyundai’s 'New thinking, New Possibilities'. People said the premium is only for rich people, but Hyundai says that it is for all.We have done our best to show the 'New thinking, New Possibilities'. We composite the concept pages with incompatible things. Craft and art; Beautiful and useful; if we see the words with half an eye, we could think that it is not possible. However; Hyundai is making it to be true.

In 2011, Hyundai is launching a campaign to ensure the energy for growth with a new slogan: New Thinking. New Possibilities. New ideas create new values. We will respond to the fast-changing international management environment by constructing a system for organic cooperation between production factory and sales headquarters in each country worldwide. We will construct an advanced management system and spread a creative global organisational culture that prioritises customers and talent in all departments. Additionally, while further strengthening quality management, we will ensure competitive superiority and fundamental technologies with environmental management, continuously expanding R&D and investment in eco-friendly vehicles.