Cannes Lions

RENOGRAFIAS CLIO

PAPAMUSIC, Buenos Aires / RENAULT / 2016

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Overview

Description

This spot is love story of a 22 year old boy who works at the best law firm in town, but since he lives 2 hours away from his job he is always tired and he just can't do his job right. He decides to start working at the most oddest places in order to buy a car, and in a couple of months, with a little help, he is able to buy the Renault Clio.

After getting the car he realizes that he is more awake than ever, and that it was because of the tollbooth girl. He fell in love with her. He keeps on passing by the tollbooth, until one day, he builds up the courage to ask her out. They end up very happily in his cousin's wedding, they've been going out for two months.

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