Cannes Lions
CHEWING COM, Paris / BMW / 2005
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On the occasion of the launch of the new BMW 3 series, Internet users were invited to discover the new car in an interface where the navigation has been built inline with the symbolic system of the number 3. An original navigation to discover the video sequences of the car and all its technical characteristics. The aim is to relay the traffic onto the commercial page of the car manufacturer’s website.
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