The BMW 320 Cd is a unique car. It brings together all the appearance and ambition of a sports car but at the same time it has a diesel engine, which is generally notable for quite the opposite. It is thus more than just a car; it is almost a union of two opposing worlds. To explain this concept, we created a campaign that works like a kind of fish tank. The elements, like the fish, neither begin nor end, but simply do their own thing. Here, the elements represent the opposing worlds: Coupé and Diesel, emotion and rationality. It’s just that there are times when the two worlds intersect. Once upon a time, then, there was a car...