All decision makers of the leasing and car rental companies receive a mailing with a glass parking space with their name engraved on it. The accompanying letter tells them all about the special conditions on the BMW 5 Series and asks if they are interested in a visit.BMW goes to all the respondents and brings along a scale model of the BMW 5 Series. During the conversation, BMW presents the new packs and conditions, and asks the addresses of the 'running out contracts'.

32.54% response