In a series of 24 weekly webisodes, MINI TV interviewed top brazilian personalities and celebrities while they drove through the city inside a MINI Cooper presenting their favourite places.

The viewer explores at the same time the little known corners of the city and the little known tidbits about the personality's life.

With cameras on board and outside the car that capture it from every angle, the interview ranges from interesting discussions to the experience of driving itself.All of this availiable on the web through MINI's webpage and other online channels.

BMW sold two times more MINI in Brazil than expected for the first year.