Cannes Lions
THINKNEWGROUP, Munich / BMW / 2006
Overview
Entries
Credits
Description
With the outsized "bodywork", the BMW Welcome Wall has been given a completely new, attention-grabbing appearance. It now imitates the front of a BMW in terms of shape and colour.If you look from the front through the kidney-shaped grille of the BMW bonnet, you can see the eight-cylinder engine of the BMW 5 series depicted as a symbol of cultivated, tamed power behind the ´barred window´.By attempting to create a 4th dimension from the outside of the engine inwards, the reversal of the familiar motif of the group of horses, which can now be seen from the outside through the bonnet of the engine, was particularly suitable.
Execution
All of the passengers arriving at Munich airport´s terminal 2 will be guided through the baggage reclaim hall, either from the left or the right, to the two exits, between which the BMW Welcome Wall is installed.Travelling from the escalators at the sides to the centre of the hall, you see the slats in front of the BMW Welcome Wall as a flat surface. Once you reach the exit and are standing directly in front of the BMW Welcome Wall, the slats offer a view of the wall surface behind it.
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