Cannes Lions
SCHOLZ & FRIENDS, Hamburg / OPEL / 2016
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"Turbo Literature" means: Super-short versions of world literature classics, presented as a radio commercial. These versions are so extremely short, that even drivers of the sporty Opel Adam S have the time to listen to the whole story in their car before they reach their destination.
How we managed to shorten the stories? We changed them completely: In "Moby Dick", Captain Ahab stops hunting the whale because he prefers to live with a whale-like woman. "Robinson Crusoe" doesn’t meet his Friday but someone named Thursday, who happens to be a Helicopter Pilot. And Don Quixote doesn’t take windmills for evil giants anymore because he changes his diet.
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