To create the first live outdoor escape game on a BMW.

The project started with the involvement of four content creators who had been taken in the forsaken village to live the escape experience for firsts. From this experience we created a teasing trailer (https://youtu.be/J4NWWHMju54) with the objective to engage the users of the community to register on a platform (bmw.it/findyourex1t) in order to win this special escape test drive. The winners have lived this experience and from this we created a video in the style of the #BMWstories of the brand.

+700 Test Drives/month