MINI has made several advancements to reduce environmental impact and increase efficiency. On a global scale, MINI wanted us to highlight these technologies in a simple, innovative, and efficient way. Hence, MINIMALISM: A microsite that provides users with a waste-free way to learn about the MINI in the amount of time they have available, down to the second. After selecting a feature, users are treated to a series of vignettes – ranging from 60 seconds down to one – that explain these complex technologies using minimal animations. That way we don’t waste anything, including people’s time.