Once a year, BMW runs a special promotional weekend where BMW’s Premium Selection Vehicles are available at 6% below the prime interest rate. Our job was to create an impactful campaign that would stand out from all the other finance offers and help to draw people to the dealerships.While most car finance ads make their offer blatantly obvious, we did something a little different. We announced the offer in different secret codes. By being slightly cryptic with our advertisements, people had to spend a little time figuring out what the actual offer was.