In Autumn 2011, MINI launched a Coupé. The first 2-seater MINI: faster, more agile than ever before and with space for everything you need for an adventure. Under the campaign motto, ‘Another Day. Another Adventure’, a 42-sided catalogue was produced for use in MINI dealerships around the world.

Inspired by the graphic novel, and with the help of illustrators, we designed a fully illustrated catalogue. We see the MINI Coupé in Rio, taking part in the carnival parade, driving on a spectacular racetrack and stranded on the top of a cable car.