The banner gives the consumer the ability to upgrade the BMW X1 and the entire banner with the simple click of a button. Finally, with a click of the same button, the consumer can visit BMW.ca, where they can make the ultimate upgrade from their current car to a new BMW.

The graphic and musical elements upgrade together, staying true to their respective historical eras.

The banner was part of a larger integrated campaign. Sales at the event were so impressive that BMW Canada extended the length of the event from 30 days to 60 and held the event again 10 months later.

During its run, the banner received 8,719 interactions with an average interaction time of 12.91 seconds, far exceeding the industry average.