An opportunity for Citroën to show its support to the #JeSuisCircomflexe cause by erasing its own logo.

So, Citroën posted on Social Medias a visual of its own logo … erased.

With a single tweet, Citroen beat Kim Kardashian that day thanks to an orthographic argument. A cultural exception, obviously.

60 000 total engagements on Citroën social posts.

And 600 000 organic impressions.