We developed a storyline around the BMW claim “Sheer Driving Pleasure“ which is now enhanced with a visionary twist: The transition from the ultimate driving machine to the ultimate driver. 

The vehicle is distinguished by its revolutionary design and many innovative technical subtleties and so the entire design of the film was made in close coordination with the BMW Design and Development Team.

In addition to designing and creating the environment in 3D we stepped up the task by

generating the yet unseen vision vehicle in 3D, based on a basic 3D model

and a texture guide book. There were no photos, no real footage of the car at all.

In close collaboration with the BMW Design and Development Team we created an individual car shader. Further to producing a realistic looking CGI car, we also tackled the challenge of creating every scene in the projection resolution of 7514x1920 pixel. Our ten creative designers and artists produced this masterpiece over a period of three months, using Maxon Cinema 3D, Vray and Nuke for compositing.