You wouldn’t think a German car company would build and export every model they make from a small town in the Southern part of the United States. But that is exactly what BMW does with every single X3 model. And that was exactly the story they wanted to tell. The result is an epic narrative, told by BMW employees themselves, that takes the viewer on a journey both through Spartanburg, S.C., and the production process of the all new 2011 BMW X3.