By its huge size, its 3-dimensionality and its animation the Jumping Jack puppet is entering the reality of the by-passers. The strict division between advertisement and reality is broken up.Adding to this comes the fact that it is at first sight impossible for a Jumping Jack puppet to move its limbs independently. This shows in a creative way that BMW’s innovative culture makes it possible to overcome virtually unreachable limits.

The three huge posters were placed at highly frequented places, where they could be seen by up to 200,000 cars/day.The interactive character of the Jumping Jack puppet amplifies involvement with the brand. As “Talk of the Town” it extends contact time and additionally increases the campaign’s performance.