Cannes Lions
PLAN.NET, Munich / BMW / 2005
Awards:
Overview
Entries
Credits
Description
"The Driving Force. The new BMW 3 Series." Objective: To create a climax in impact and high awareness in the run-up to the imminent launch of the new 3 Series in Germany: The Driving Force.On March 3rd the entire homepage of Lycos.de “turned to 3” - having all E’s within the editorial content permanently change to 3’s.
Similar Campaigns
12 items