Individuals who are already aware of the issue know that changes to improve the energy efficiency of their homes are often long, costly and complex. For them, energy renovation is a subject that is both near and far.

BNP Paribas finances more than one film in two in France and also contributes to the development of tomorrow's cinema by supporting the next generation of filmmakers.

The great strength of this advertising territory is that it allows us to stand out from the crowd and create a close relationship by referring to films and worlds that are familiar to everyone. Few brands can offer such a spectacle, and this is all the more true in the banking sector.

With this reference, humour is combined with action to deliver an important message in just a few seconds for all those who want to play a part in the energy renovation of their homes.

With this in mind, BNP Paribas is embracing its role as a trusted companion and offering an ecosystem of offers and services to help French people carry out their renovation projects.

BNP Paribas has embraced its role as a trusted partner, offering an ecosystem of products and services to help French people carry out their renovation projects. BNP Paribas offers its customers a dedicated website, Monprojetrénovation.com, a subsidised personal loan to finance work linked to the energy transition, and enhances the knowledge of its employees through training on the subject.

training courses on the subject.