Cannes Lions

THE HEART ATTACK THAT NEVER WAS 1

OGILVY & MATHER, Mexico City / AMIS (MEXICAN INSURANCE ASSOCIATION) / 2016

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A group of syndical leaders is delivered with the socking news that their factory's on fire. In that moment, they all start having heart attacks: bosses, bodyguards, even the dog... but suddenly, an old lady reminds them that they have insurance and they all go back to normality with relief.

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