Cannes Lions
PRETZ STICKS
DENTSU KANSAI, Osaka / EZAKI GLICO CO. / 2007
Overview
Entries
Credits
Overview
Execution
12 different holders were designed by a famous and popular Japanese illustrator.Also, large posters and king-sized POP appeared in downtown Tokyo as part of the promotion.
Outcome
The amount sold in March 2006 was 1.8 times more than that of the previous year.
Similar Campaigns
12 items
