1.PRODUCTS AND BACKGROUNDDonuts is one of Spain’s big brand names with one of the highest penetration and consumption indexes in Spain. Enjoy the image of a highly enhanced brand. In Spain 500 million Donuts are consumed every year.2. AIMSMarketing aims:- to reinforce the brand name - to generate a site where we are able to generate interest and reinforce loyalty in Internet.- to identify and classify customers, and encourage loyalty over time using relational marketing tools.Communication aims:- to generate traffic on the web.

- to create a two-way communication channel.3. TARGETS PUBLICWomen and men of all ages. Most consumption occurs in the 15 to 25 age group.4. STRATEGYCreate a website which should act as a support tool for the Donuts marketing mix:- allow the site to be a depository for on- and off-line- encourage the use of e-mail as an element for promoting the site and the brand name. We should aim for a site which is 100% “sendable”.- have available a communication tool which is close in tone and style to any target.