Cannes Lions

BOMBUCHAS - WATER BALLOONS

CRAVEROLANIS, Buenos Aires / CIDAL / 2010

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Outcome

What have we achieved?Increasing sales by 45% compared to the same period last year.Real success: 80% of those who received the bombucha virtual blow gave it back! Bombucha wars are still taking place.A total of 480,722 bombuchas have been thrown.And all these with a minimum budget (AR$50.000 =€11.000).

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