Hundreds of bombucha fan tribes were spontaneously created challenging each other both in the virtual and the real world!

What did bombuchas’ fans find on www.guerradebombuchas.com?Bombuchas’ fan guide, with ideas to throw, create and dodge Water Balloons. A special blog, videos, balloon wars! And much more!Besides, our action involved 6,000 strategic taps as well as graffiti and stencils.

What have we achieved?Increasing sales by 45% compared to the same period last year.Real success: 80% of those who received the bombucha virtual blow gave it back! Bombucha wars are still taking place.A total of 480,722 bombuchas have been thrown.And all these with a minimum budget (AR$50.000 =€11.000).