Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / ARCOR & CO. / 2008
Overview
Entries
Credits
Description
This is a spot with character. The protagonist wants to summon the good we all have inside to give and show.
He walks about, super-relaxed, and along the way, he gives out solutions or joy by giving out his heart. It comes right out from the middle of his chest and it’s the good he has to give.
It’s our way of saying that we are all filled with emotions and we can share them by giving a Bon o Bon.
Similar Campaigns
12 items