Cannes Lions

NATURISSIMOS CAMPOFRIO

McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2012

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On their parents’ 25th anniversary, two youngsters from Granada want to make them a very special gift. Their folks are blind and the young men are keen to give them back, just for one day, everything they were taught by living in a different way, which nevertheless has in no way deprived them of enjoying life more intensely than anyone could imagine.For the purpose and with the help of Campofrío, the youngsters prepare a surprise celebration, to squeeze every ounce of enjoyment from each of their 4 remaining senses (hearing-touch-smell and taste). A philharmonic orchestra playing Puccini’s Turandot, the whole village of Quentar, the lavender plantations at the Lavitae perfume factory and the Master chef Martín Berasategui all took part in the emotive anniversary.

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