Cannes Lions

BOOK

KING JAMES RSVP, Cape Town / JACANA MEDIA / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

An interactive scratch off cover was designed to entice the viewer into purchasing the book and thereby discovering the face of the author beneath the balaclava.

Outcome

Consistent best seller since it was published. The first edition was sold out.

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