In the world, the number of patients with dementia is on the rise. What can a publishing company like Froebel Kan, who has been publishing books that are loved for a lifetime from childhood to adulthood do to help? This project confronted a dilemma that the world carries.

Scent has the power to retain memory. From that fact, we co-developed a cleaning detergent that has a mixture of aroma essence that is said to be effective on dementia, with Lan International, an organic cosmetics company. We embedded inside the book, four needed items for cleaning. With the design rule of “book cleaning turns texts to color” we composited the book, with improvements fit for an art book.