In current Japan, examination ordeal is getting overheat and age lowering is speeding up. Although birth rates are declining, the numbers of students entering cram schools are increasing. In the past 20 years, the number of cram school students under the age of 5 has increased 1.2 times. In the background, academic credentialism remains deeply rooted in Japan. Besides, this matter is caused not only in Japan, but all over the world.

Froebel-kan, the brand that has stood close to children’s growth through producing picture books and educational toys since 1907, was deeply concerned to this situation that examination ordeal deprives the creativity of a child. Froebel-kan, the brand that has stood close to children’s growth through producing picture books and educational toys since 1907, was deeply concerned to this situation that examination ordeal deprives the creativity of a child.

1st Phase: Collect creative answers from all over Japan.

Launched a campaign to collect creative “incorrect” answers. The campaign, which has both aspects of entertainment and sociality, obtained applause. In just a month, we succeeded to collect 6,887 entries.

2nd Phase: Organizing the creative gallery

Out of the answers collected, we exhibited and praised answers of “great” failure. The venue was originally an actual school, so it was held as if a gallery suddenly appeared in the school. Each answer was placed in a gorgeous frame, and produced a space for visitors to thoroughly see the child’s creativity.

1st Phase: Collect creative answers from all over Japan.

Launched a campaign to collect creative “incorrect” answers. The campaign, which has both aspects of entertainment and sociality, obtained applause. In just a month, we succeeded to collect 6,887 entries.

2nd Phase: Organizing the creative gallery

Out of the answers collected, we exhibited and praised answers of “great” failure. The venue was originally an actual school, so it was held as if a gallery suddenly appeared in the school. Each answer was placed in a gorgeous frame, and produced a space for visitors to thoroughly see the child’s creativity.

3rd Phase: “Creative Test” introduced at educational interface

Thanks to a great response for the gallery, some schools and cram-schools began introducing the “Creative Test” as part of the education. The activity which focuses on child’s creativity is now becoming an opportunity to introduce into educational process.