Introduced a project to applaud creative answers which would normally be incorrect. We gathered actual incorrect answer sheets from all over Japan. By discovering the hidden creativity in mistakes, we spread the potential thinking to the society. 6,887 “mistakes” were collected. Selected mistakes were exhibited in former elementary schools. The answers were placed in gorgeous frames, transforming classrooms into an art gallery. Many educator and parents visited the gallery, and has become an opportunity to change the mind towards education in Japan.

?1st Phase: Collect creative answers In February 2018, we launched a campaign to collect creative “incorrect” answers. The campaign, which has both aspects of entertainment and sociality, obtained applause. In just a month, we succeeded to collect 6,887 entries. ?2nd Phase: Organizing the creative gallery Out of the answers collected, we exhibited and praised answers of “great” failure. Each answer was placed in a gorgeous frame, and produced a space for visitors to thoroughly see the child’s creativity. ?3rd Phase: “Creative Test” introduced at educational interface Thanks to a great response for the gallery, some schools and cram-schools began introducing the “Creative Test” as part of the education. A certain educator said, “In such unprecedented age, creativity will be a weapon for today’s children.” The activity which focuses on child’s creativity is now becoming an opportunity to introduce into educational process. Moreover, “Creative Test” is scheduled to be published.

?Media Publicity? 3 TV programs / 3 newspapers / 1 radio program / 107 Web sites (Statement Quote) “A hint for an age countering AI lies in the abounding amount of failure” ~ Nigata-Nippo “Japanese should enjoy making mistakes” ~ NHK ?questionnaire survey? ?Program has originality?98% ?Felt the greatness of child’s creativity?99% ?Decide to acknowledge child’s creativity?98% ?Favourable impression to the brand?94.8% ?Sustainability? An original book which incorporates “Creative Test” and “Great Answer” is scheduled to be published. It will be utilized as a teaching material for children in Japan.