At Wordsworth Books they believe that the words in books are Words At Their Best. To make this point, we employed all the jealous words that aren't in books to tell us. Words in print ads and advertorials, on flyers and motivational posters, in radio ads and on banners all bemoaned the fact that they'd rather be in a book. Even words on bookmarks lamented the fact that even though they were 'in' books, they weren't really.

The campaign launched concurrently online, on radio, in newspapers and flyers and posters were distributed in the shopping centers where Wordsworth Books Stores could be found.

The client loved the campaign as it captured the 'book nerd' approach that Wordsworth stands for. It was primarily designed to drive awareness around the Sea Point store and resulted in increased traffic and sales being recorded over the period in comparison to the same time the previous year.