Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / STEIMATZKY / 2008
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We were asked to promote the "Thrillers and Action" book sale of the country's leading book chain, Steimazky. When you read a thriller, the book takes over your reality: every slight movement looks suspicious and every little sound scares you.
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