To promote Steimatzkey's bookstore "thriller book month" concept, we wanted to illustrate to users the experience of thriller books: The micro-site invites you to read a hair-raising passage taken from a thriller.

While using a flash-light to follow the text, the mini-site becomes darker, scarier, and spookier. The frightening music in the background increases the suspense.

The more you read you feel your heart beating faster and faster… Suddenly, You jump! A skeleton appears and you hear a scream.

Completely surprised by the sudden change, you get a message:"thriller book month" at Steimatzkey.