We have bought 30 posters in bus stations all over Tel-Aviv and asked young authors to choose a station and then write a story that occurs in the area of the bus station.For one month the passengers at the bus stations could enjoy an original story, get involved in to it and celebrate the book month in a unique way.That way, we created a campaign that has a dialogue with the audience, the media the surroundings and the brand.

The results were imagery, the campaign was covered by the television media, newspapers, internet and Facebook – Steimatzky, even being the most longstanding book store chain in Israel, continues to stand as the most innovative especially by promotions like these.