Gandhi is the number one book store in Mexico, and since 2013 they launched the Ebook webstore.

This campaign was based on throw back Nintendo 8 bits animation cause target in their mid 30´s is the most evolving market in electronic books.

Chapter 1 is a new way to give options to the consumer without the overwhelming feeling of the thousands of titles one can find in a book store. It is a practical way for Gandhi Bookstores to recomend what is best for its consumers, and a great way to activate the sales of the Editorial branch of Gandhi Bookstores.

A lot of customers spent a couple of minutes (more than what anybody usually spent) staring the posters at the stores.

So the message was delivered.