Cannes Lions

BOOTYLICIOUS

SONNY, London / MONEYSUPERMARKET / 2015

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

Dave saved money on his Car Insurance and now he feels…EPIC. So epic that he is strutting around town in a pair of tight denim hot pants and sassy high heels.

We took a sprinkle of Kim Kardashian, a dash of J-Lo and a serving of Single Ladies attitude from Beyoncé, channeling them all via the iconic bottom of Dave, a middle management bloke from Croydon.

Who better to bless Dave with her nod of approval than the original X-Factor judge, Sharon Osbourne, “Dave, darling, You’re So MoneySuperMarket”.

Execution

We cast the net wide for casting, having cast in London, New York and Los Angeles, before finding our Dave!

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