Cannes Lions
SONNY, London / MONEYSUPERMARKET / 2015
Awards:
Overview
Entries
Credits
Description
Dave saved money on his Car Insurance and now he feels…EPIC. So epic that he is strutting around town in a pair of tight denim hot pants and sassy high heels.
We took a sprinkle of Kim Kardashian, a dash of J-Lo and a serving of Single Ladies attitude from Beyoncé, channeling them all via the iconic bottom of Dave, a middle management bloke from Croydon.
Who better to bless Dave with her nod of approval than the original X-Factor judge, Sharon Osbourne, “Dave, darling, You’re So MoneySuperMarket”.
Execution
We cast the net wide for casting, having cast in London, New York and Los Angeles, before finding our Dave!
Similar Campaigns
12 items