The 2022 Toyota Tundra creative was born out of actual events that built its stellar reputation as an adventure-ready vehicle, used for everything from racing to rescuing people out of forest fires to pulling the Space Shuttle to it’s final destination at the California Science Center. Our goal was to bring the Tundra's storied history to life with stunning visuals, dynamic transitions and full throttle action sequences. This approach allowed us to excite existing customers, and entice a new generation of drivers to become a part of Toyota’s story.