Cannes Lions

Born the Hard Way

ANOMALY, New York / AB INBEV / 2017

Awards:

1 Silver Cannes Lions
1 Shortlisted Cannes Lions
Film
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In this film inspired by a true story, a young man, Adolphus Busch, chases a dream from Germany to America. It’s 1857, and nothing is easy — let alone traveling across the world. Along the way, he battles through hardship after hardship: he's thrown from his bunk while crossing the Atlantic, cutting his head; he fights his way through an anti-immigrant crowd in New Orleans; he leaps for his life off of a burning steamboat on the Mississippi; and endures a long, cold ride on a flatboat into St. Louis. But he never loses sight of his dream, sketching out ideas in a notebook he carries the whole way.

When he arrives in a bar in St. Louis, he impresses a local patron, Eberhard Anheuser. Their handshake lays the groundwork for a partnership, Anheuser-Busch, that would go on to brew one of the world’s most iconic beers: Budweiser.

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