Cannes Lions

Hitting The Youth

ADK TAIWAN, Taipei City / BOMY / 2020

Film

Overview

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Overview

Execution

Most of the Taiwanese youth do not have enough intake of vegetables because they always work late and eat out.

Bomy Vegetable Juice targeted the youth by hitting them with vegetables and wants to kick this bad habit and make youth perfect balance by a humourous way.

Similar Campaigns

11 items

Hitting the Youth series

ADK TAIWAN, Taipei city

Hitting the Youth series

2021, BOMY

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