Cannes Lions

BOSE

PUBLICIS CONSEIL, Paris / RENAULT / 2011

Presentation Image
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Overview

Entries

Credits

OVERVIEW

Execution

A REAL FAKE CLIP.Instead of making a commercial for a car, we made a clip promoting a singer with a car ad hidden inside.

Outcome

We broadcast on music TV channels (MTV, Mezzo, MCM...) as if it was a real clip.

Similar Campaigns

12 items

1 Cannes Lions Award
UNHASHTAGGED PLACES

PUBLICIS, Buenos aires

UNHASHTAGGED PLACES

2023, RENAULT

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