Cannes Lions
MONDAY, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2016
Overview
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Credits
Description
To target to parents and adults who have kids around, we created a pre-roll ad and used SKIP AD button as metaphor of skipping the opportunity to talk about sex.
Execution
In the pre-roll ad, we let 1 boy and 1 girl asked random sex questions.
And as viewers can see many misconceptions about sex in their questions, they still have choices… to pay attention or just click skip button and regret it forever!
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