The solution was to knit the posters out of wool instead of printing them on paper. Three key scenarios of life were depicted in the posters, Marriage, Family and Work. These images were then slowly pulled apart to illustrate just how easily life can unravel. With the help of JCDecaux these posters were placed in key areas and are the first posters in Britain to be knitted.

This campaign highlights the fact that the Samaritans isn’t just for people with suicidal problems but they also help those with ‘Non-Serious’ issues, such as relationships, problems at work and all the other pressures of day to day life. Since the launch of the campaign there has been a 51% increase in contacts (phone, emails, letters & texts) for ‘Non-Serious’ issues and awareness that Samaritans is a mental health charity went from below 10% to over 21%.