Cannes Lions

BRADESCO SEGURO AUTO

ALMAPBBDO, Sao Paulo / BRADESCO / 2012

Awards:

1 Gold Cannes Lions
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Description

We placed in iPad magazines: an apparently ordinary ad of a car. When the reader does the regular move to 'turn' the page, the car follows and crashes. Then the concept is revealed: 'Unexpected events happen without warning. Make a Bradesco car insurance plan'.

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