Cannes Lions
ALMAPBBDO, Sao Paulo / BRADESCO / 2013
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Description
When it’s time to advertise, insurance companies always use family photos of people we’ve never seen before. Bradesco Seguros decided to do a different thing. It used the stock image bank that really matters: the one that has your family pictures.
The ad was set up then and there, using images of the user’s Facebook.
A way to remind people of the best reasons to get an insurance plan from Bradesco Seguros.
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