Make clients of the bank try the service through giant checks with real money that only they could get taking a photo of the billboards as it is done with normal checks.

We decided to take advantage of the billboards that are in the places our clients frequent the most, to put during one week giant checks with money that just them could get. And to get it, they had to download Paycheck and try this new service.

After the week the campaign lasted, the bank went from less than 100 active users to more than 1000 active users, covering the clients who use checks the most.

On the other hand, after the campaign, clients started perceiving Paycheck as something innovative, exclusive and pioneer in Argentina and not as an insecure and difficult system.