In Brazil, TV networks broadcast foreign blockbuster movies with a high frequency. Although these movies are mostly dubbed, they generate high ratings for the networks. Superhero movies like 'The Hulk' and sagas like 007 are very popular in the country.

Through a partnership with Record, one of Brazil’s top TV networks, we came up with an innovative format capable of owning the content of movies – one of the shows with highest target affinity. We created an exclusive space, which not only provided brand exposure, but also engaged viewers during movie broadcasts. When an accident happened in the movie, for example, a video insert with the theme would appear on the upper corner of the screen, reminding people that Bradesco Insurance has solutions for that type of mishap.

The video inserts reached over 14 million people and the response was immediate: visits to the client’s mobile site increased by more than 240% each time a reminder appeared on the movie. The campaign generated positive impact for the brand, by breaking a communication paradigm for the segment.